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SUP JAM Took Place on May 8th in Austin, Texas on Lady Bird Lake (Formerly Town Lake):

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SUP Jam Austin was a one day event which took place on Lady Bird Lake in downtown Austin, Texas on May 8, 2010. Stand up paddle board exhibitors, local businesses, local bands and individual paddlers congregated for the day to celebrate the excitement of stand up paddling having arrived in Austin, Texas as the new means of choice for enjoying Central Texas lakes and rivers. Stand Up Paddle races took place in various categories. Stand up paddle board makers demonstrated their boards. Visitors were entertained by the bands performing on the stage. It was an opportunity for the fledgling stand up paddle community in Austin to come together and spend a day having fun living the stand up paddle lifestyle. SUP ATX, an Austin, Texas based company, has become the #1 stand up paddle board maker in the world. The SUP ATX mission is to move the booming sport of stand up paddling from surfing areas on the ocean to lakes and rivers across the United States and around the world. See the FOXsports video which documents a four-day road trip in which the SUP ATX Team embarked on the mission to spread stand up paddle surfing to various lakes, rivers, ponds and even swimming pools between Malibu, California and Austin, Texas. Watch the video here: "The SUP ATX Stand Up Paddle Journey from Malibu to Austin".

SUP ATX is the #1 Stand Up Paddle Board Maker in the World based in Austin Texas. SUP ATX Official Website

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